Silver Ships, Inc.
Strategy Drives Branding Success in the Marine Industry
Silver Ships builds high-quality aluminum vessels for a variety of workboat applications, including fire rescue, military, law enforcement, survey and more. Their team needed a way to boost overall brand recognition and, in effect, increase sales. Silver Ships partnered with TRINDGROUP to enhance brand recognition and build strategic marketing efforts for each boat series within various marine applications.
Client
Silver Ships, Inc.
Industry
Marine, fabrication
Services
Public Relations, Marketing, Creative Design
Recognizable Branding Builds Credibility
TRINDGROUP employed an overarching brand strategy for Silver Ships with a focus on supporting the company’s sales efforts using digital marketing, graphic design, photography, video, social media, public relations (PR) and other tactics.
All marketing and PR efforts implemented on behalf of Silver Ships are measurable, and evaluation and reporting on those efforts play key roles in determining success. By developing and executing campaigns using consistent branding across multiple channels, Silver Ships’ identity became more recognizable and, in effect, more credible to its audiences.
Client Services
Public Relations
TRINDGROUP uses public relations to share Silver Ships’ newsworthy contract awards, deliveries and company news with media outlets and other stakeholders.
Additionally, TRINDGROUP has seen success in proactively pitching timely, industry-related topics to multiple marine-specific and local publications. In 2024, Silver Ships received multiple mentions in various media outlets thanks to strategic public relations efforts. This resulted in an organic, earned reach of 856,000 viewers with 100% positive or neutral coverage.
Building brand credibility through PR has also benefitted Silver Ships in the realm of awards, both industry and local. A Silver Ships vessels was named one of WorkBoat magazine’s 10 Significant Boats of 2022, the company was named one of the Best Companies to Work For in Alabama in 2024, was recognized as the Top Boat Choice by TowBoatUS Captains in Boating Magazine in 2024 and received the Alabama Governor’s Trade Excellence Award in 2025.
Additionally, the Silver Ships blog serves as a resource for company news and educational content. TRINDGROUP works with the Silver Ships team to gather information and write about relevant industry topics that provide value to their customers and potential customers.
Marketing
Digital advertising, collateral pieces and trade shows extend Silver Ships’ brand reach to new leads. TRINDGROUP has identified marine sector-specific, budget-friendly digital advertising opportunities to drive new visitors to the Silver Ships website. Throughout the year and for multiple trade shows, TRINDGROUP works with third party media groups to secure ad opportunities that support Silver Ships’ show attendance.
Trade shows are an important part of Silver Ships’ sales strategy, and the sales team attends shows across a range of marine sectors each year. TRINDGROUP supports these trade show efforts through the design of banners and booth backdrops, printed handout material, video compilations, advertisements and social media promotion.
Creative Design and Visual Storytelling
Design elements give the Silver Ships brand identifiable features to stand apart from the competition.
In a competitive industry within the marine segment, Silver Ships stands out thanks to the quality and durability of its vessels. With a user-friendly website, professional photos, high-quality videos and revamped trade show materials, the brand can distinguish itself even further as an industry leader. Each of these design elements work together to support social media, public relations, digital marketing, trade show materials and other marketing tools TRINDGROUP employs on Silver Ships’ behalf.
TRINDGROUP frequently travels to Silver Ships’ facility and nearby bodies of water to film and photograph new vessels, products and the production process. This visual content perfectly complements ongoing PR and marketing efforts.
Website Refresh and SEO
TRINDGROUP re-designed Silver Ships’ website with a goal of driving more organic content through search engine optimization (SEO) and offering a more user-friendly layout optimized for search.
With an updated navigation, new landing pages and photo/video galleries, the number of website visitors nearly doubled in the year following the site update. Page views, session duration and other KPIs continue to grow annually. Plus, the focus on optimized content allowed for multiple key search terms to rise in Google’s ranking.
Silver Ships’ website now serves as a hub for visitors, whether it be a potential customer looking to request a quote, partner vendors viewing their products in action, or a member of the media gathering information about a recent delivery. The site continues to be updated often as the company grows.
Social Media
TRINDGROUP manages Silver Ships’ Facebook, LinkedIn, Instagram and YouTube accounts. This includes writing strategic and engaging content, posting on each outlet, interacting with followers and partners, developing social media ads and measuring results.
The most impactful content on Silver Ships’ social media outlets are photos and videos of their workboats in action. TRINDGROUP uses this knowledge to set a foundation for social media content each month. Over time, Silver Ships social channels have grown in followers and engagement, including a 1200% increase in followers on Instagram alone using majority organic content.
Product Launches and Events
Silver Ships celebrates its 40th anniversary in 2025, so TRINDGROUP set out to develop a campaign surrounding the company’s longevity. The campaign features an anniversary logo, blog and social media content, new website content, t-shirt and other swag design, sharing company history with media outlets and more.
Additionally, TRINDGROUP has helped Silver Ships explore multiple subsidiary businesses, including the launch of Gulf Coast Suzuki.
