Communicate Key Messages Using Public Relations

Solidify your company as the most credible expert in your field using strategic PR.

Solidify your company as the most credible expert in your field using strategic PR.

Use Strategic PR to Tell Your Story

Our approach to PR involves leveraging our relationships with industry publications and knowledge of tactical channels to ensure your messages reach the right audience.

Use Strategic PR to Tell Your Story

Our approach to PR involves leveraging our relationships with industry publications and knowledge of tactical channels to ensure your messages reach the right audience.

Kelli sitting at a desk with lots of paperwork, flipping through files.
Chloe showing Layla something on her computer screen and pointing while sitting at a conference table.
Virginia and Chloe at a whiteboard talking and writing down notes.

PR Campaign Management

Marketing and public relations campaigns are often intertwined and should complement your overall marketing strategy. TRINDGROUP’s approach to campaign development and management includes:

  • Develop a strategy that ties to your overall business goals
  • Execute tactics – send a news release, pitch an interview opportunity, launch a social media blitz – using channels that will best reach your target audience
  • Track and analyze campaign data and report ongoing results
  • Adjust strategy and tactics as needed to maximize campaign effectiveness

Whether a product launch, company announcement, new partnership or event promotion, TRINDGROUP’s strategic approach to PR campaigns will help your message shine.

Media Monitoring

Knowing the impact of your messages – whether proactive or reactive – are critical for maintaining brand credibility. TRINDGROUP clients have access to media monitoring reports that track what is being said online, in print and on the air about your business, your industry and even your competitors.

Depending on client needs, TRINDGROUP can monitor:

  • Story coverage in the media – print and digital
  • Social media mentions
  • Positive and negative reactions to a story
  • Industry trends
  • Competitor messaging
  • Crisis response

Whether your company wants to stay out of the news, increase media coverage or manage a crisis situation, media monitoring is a tool worth using to see what others are saying about you.

Content Development

Reliable written content can answer your customers’ top questions, educate potential clients about specific aspects of your industry and build trust and overall credibility for your brand. TRINDGROUP specializes in content development to fit a variety of channels, including:

  • Standard writing: blog posts, social media content, sales materials, email marketing
  • Technical writing: case studies, articles, white papers
  • Visual content: video, infographics, advertisements

TRINDGROUP will keep your audience in mind when suggesting and creating content that illuminates your brand.

“TRINDGROUP has significantly enhanced customer awareness of our brand, contributing to sustained revenue growth and expansion into adjacent market segments over the years.”

Steven Clarke

Silver Ships, Inc.

“Since we began our partnership in 2017, we have seen a significant increase in our brand recognition. This is due entirely to the attention to detail, market strategy and industry awareness of TRINDGROUP. Their work has exceeded our expectations.”

Jonathan Mills

Heartland Catfish Company

Use PR for B2B to your advantage.

Your company’s accomplishments can speak for themselves, but TRINDGROUP can help the message spread farther, faster – gaining credibility and new customers along the way.