Research-Based Marketing for Engineering Firms
It can be challenging to make your voice heard in a competitive engineering market, which is why TRINDGROUP specializes in marketing for engineering firms. Engineers are innovative problem solvers, and the engineered approach to overcoming challenges includes special focus on planning before execution, including research, analysis and testing.
TRINDGROUP approaches marketing in a similar way, including using research and strategic planning as precursors to tactic development and execution. We set goals, benchmarks and KPIs, then use data to evaluate marketing results and make informed decisions about each campaign or project.
No matter if our clients are civil, environmental, industrial or another branch from the engineering family tree, TRINDGROUP recognizes the value that engineers bring to our daily lives and we’re proud to represent them in the market.
A well-developed marketing strategy and supporting tactics can help your engineering firm stand apart from competitors.
Audience-Specific Content Creation
Whether we’re communicating the benefits of a new piece of technology or describing a complex process vital to your industry, TRINDGROUP specializes in technical writing for all styles of content, including white papers, articles, case studies, spec sheets, website copy, blogs and more.
While some audiences may be more interested in the technical aspects of your offerings, others might need a more basic explanation of your products or services. Our team can adapt technical information into content your everyday customer can understand.
Visualize Complex Processes
Sometimes it can be challenging to put into words what an engineering service or innovative product can accomplish. TRINDGROUP can bring even the most technical project to life using 3D modeling and motion graphics, making it easy for an audience to understand its functionality and purpose through digital visual demonstration.
Build a Strong Digital Presence
A strong online presence can bring a brand to the forefront of its market. TRINDGROUP designs and builds websites that provide value to users and are optimized for search engines. Additionally, we specialize in executing marketing and public relations tactics to build brand awareness and bring traffic to your website. High-quality traffic can lead to high-quality leads, which ultimately improves sales and ROI.
A well-developed marketing strategy and supporting tactics can help your engineering firm stand apart from competitors in the industry.
A well-developed marketing strategy and supporting tactics can help your engineering firm stand apart from competitors.
Audience-Specific Content Creation
Whether we’re communicating the benefits of a new piece of technology or describing a complex process vital to your industry, TRINDGROUP specializes in technical writing for all styles of content, including white papers, articles, case studies, spec sheets, website copy, blogs and more.
While some audiences may be more interested in the technical aspects of your offerings, others might need a more basic explanation of your products or services. Our team can adapt technical information into content your everyday customer can understand.
Visualize Complex Processes
Sometimes it can be challenging to put into words what an engineering service or innovative product can accomplish. TRINDGROUP can bring even the most technical project to life using 3D modeling and motion graphics, making it easy for an audience to understand its functionality and purpose through digital visual demonstration.
Build a Strong Digital Presence
A strong online presence can bring a brand to the forefront of its market. TRINDGROUP designs and builds websites that provide value to users and are optimized for search engines. Additionally, we specialize in executing marketing and public relations tactics to build brand awareness and bring traffic to your website. High-quality traffic can lead to high-quality leads, which ultimately improves sales and ROI.
A well-developed marketing strategy and supporting tactics can help your engineering firm stand apart from competitors in the industry.
Services for the Engineering Industry
Strategic Engineering Marketing in Action
Putting your brand’s best foot forward using strategic marketing and communication tools can help grow your business and set you apart from other engineering firms. Effectively showcasing your products and services to your target audience builds credibility and staying power in a crowded industry.
Clients In The Engineering Industry
“TRINDGROUP has been a great partner in marketing for us. They built us a world-class website for a reasonable price while being detail-oriented and responsive to our needs. I would recommend them for any business looking to improve their image.”
Frank McFadden, Founder and CEO
OxyShark
