Kemco Systems
Brand Recognition in the Wastewater Industry
Kemco Systems, a CECO Environmental Brand, has delivered more than 10,000 systems worldwide for industrial water heating and recovery, water reuse/recycling, wastewater treatment and total system monitoring. To grow their company’s reach into the food processing, laundry and concrete sectors and raise industry awareness, Kemco partnered with TRINDGROUP to manage their public relations, marketing and design efforts. TRINDGROUP supports Kemco’s sales goals by utilizing digital marketing, design, media relations, lead generation, messaging and trade show communication and outreach.
Client
Kemco Systems
Industry
Water and Wastewater
Services
Marketing, Creative Strategy
Effective Marketing Directed by Strategy
To create messaging for Kemco System’s target audiences in the food processing, laundry and concrete industries, TRINDGROUP starts with strategy. These carefully crafted messages are then delivered through the most effective channels, as proven by quantifiable data.
Client Services
Marketing
Kemco’s brand generates new leads through trade shows and digital marketing. TRINDGROUP has found cost-effective, industry-specific digital advertising opportunities to increase website traffic for Kemco Systems. Attending trade shows within the industries Kemco targets is an integral component in their sales strategy. TRINDGROUP supports trade show initiatives with the design of booths, backdrops, printed catalogs, video compilations, advertisements, digital campaigns and social media promotion.
Creative Strategy
More than 10,000 systems have been delivered globally by Kemco Systems since 1969. Using the company’s current identity and logo, TRINDGROUP applies it to marketing initiatives from a new angle, visually refreshing the brand while keeping brand familiarity.
Kemco distinguishes itself from the competition by providing superior quality, outstanding dependability and excellent value for your energy dollar. The company further sets itself apart as a leader in the industry with enhanced trade show materials, modern advertisement design and a highly informational yet user-friendly website. Together, these design components support the public relations and marketing strategies utilized by TRINDGROUP.
Website Refresh and SEO
To visually convey Kemco’s capacity to adapt and remain a leading competitor in the industry, TRINDGROUP refreshed the look and user journey of the company’s website. Both paid advertising and organic content using search engine optimization (SEO) are used to generate leads to support Kemco’s sales goals.
Social Media
TRINDGROUP manages Kemco’s Facebook, LinkedIn and YouTube accounts. This entails creating relevant and engaging content, posting on all platforms, communicating with partners and followers, creating social media advertisements and tracking results. Kemco’s social channels have grown in both followers and engagement, including a 146% growth in followers on LinkedIn, Kemco’s primary platform.
Tradeshows and Events
Exhibiting at trade shows gives Kemco an excellent opportunity to connect with their target market and explain its brand offerings. TRINDGROUP has elevated Kemco’s trade show presence by designing booths, collateral, printed catalogs and managing the logistics of delivering these materials to the event. TRINDGROUP research and register Kemco for relevant industry shows and sponsorships within the industry, as well as secure speaking opportunities and webinars. These efforts have contributed to Kemco’s ability to surpass annual sales goals.
White Papers
White papers are an excellent tool that Kemco has used to address the most common inquiries from customers, educate prospective customers about relevant topics in the industry and strengthen their brand’s reputation and credibility. TRINDGROUP specializes in research-based technical white papers that offer the information and solutions that Kemco’s customers are looking for. The company utilizes this material to generate leads for the Kemco sales team.
