Marketing involves a variety of communication tactics developed to reach your customers in the right place at the right time – when they’re ready to buy.
Marketing for aquaculture companies requires building a recognizable and credible brand that emphasizes connection with end consumers and B2B partners.
PR Campaign Management
Marketing and public relations campaigns are often intertwined and should complement your overall marketing strategy. TRINDGROUP’s approach to campaign development and management include:
- Develop a strategy that ties to your overall business goals
- Execute tactics – send a news release, pitch an interview opportunity, launch a social media blitz – using channels that will best reach your target audience
- Track and analyze campaign data and report ongoing results
- Adjust strategy and tactics as needed to maximize campaign effectiveness
Whether a product launch, company announcement, new partnership or event promotion, TRINDGROUP’s strategic approach to PR campaigns will help your message shine.
Media Monitoring
Knowing the impact of your messages – whether proactive or reactive – are critical for maintaining brand credibility. TRINDGROUP clients have access to media monitoring reports that track what is being said online, in print and on the air about your business, your industry and even your competitors.
Depending on client needs, TRINDGROUP can monitor:
- Story coverage in the media – print and digital
- Social media mentions
- Positive and negative reactions to a story
- Industry trends
- Competitor messaging
- Crisis response
Whether your company wants to stay out of the news, increase media coverage or manage a crisis situation, media monitoring is a tool worth using to see what others are saying about you.
Content Development
Reliable written content can answer your customers’ top questions, educate potential clients about specific aspects of your industry and build trust and overall credibility for your brand. TRINDGROUP specializes in content development to fit a variety of channels, including:
- Standard writing: blog posts, social media content, sales materials, email marketing
- Technical writing: case studies, articles, white papers
- Visual content: video, infographics, advertisements
TRINDGROUP will keep your audience in mind when suggesting and creating content that illuminates your brand.
“TRINDGROUP has been an invaluable partner for all our marketing needs—videography, photography, editing, and beyond. Their creativity, professionalism, and attention to detail consistently elevate our brand. I highly recommend their team for any organization looking to take their marketing to the next level.”
Beverly Ogburn
Young’s Plant Farm
