Websites: Their Lifespan and Tips to
Determine if You Need a New One
How long has it been since you’ve updated your website? 3 years, 5 years, 10 years, dare I say it… over a decade? Well, if any of these answers sound familiar, I’m afraid to tell you it’s past due for some maintenance and perhaps an entire new website.
Websites in today’s age are truly living organisms. At least, they should be treated as such. As your brand continues to elevate, sometimes your website gets pushed to the backburner, leaving it outdated.
TRINDGROUP builds strategic, user-friendly and responsive websites. Primarily using WordPress, CMS as a building foundation. Our websites allow our clients to present their products and services to their customers in an easy-to-use and educational format. Take a look at some of our websites we’ve built through the years here.
TRINDGROUP recently embarked on the journey to evaluate and make updates/adjustments to our own website. We’ve introduced a new color in our brand. This may not seem like a big deal, but it is. A subtle change, such as a color update, can really make a website look fresh and new. Apart from a color update, we created new pages to help educate our clients and/or potential clients on what it’s like Working With a Marketing Agency as well as the services we offer and industries we serve. We also took time in our website update to enhance and update Our Work. We’ve added projects based on individual services that we offer such as: 3D Modeling/Motion Graphics, Logos, Email-Marketing and Content Development. Our goal for adding these projects is to show our capabilities through client work and remind our current and future clients of all the things TRINDGROUP can do to help you and your business succeed.
When evaluating whether or not you need a website refresh, think about if your website is functioning for and meeting you and your user’s needs. Is the message clear? Are you generating leads? Below are some tips on how to extend the lifespan of your website.[/vc_column_text][vc_column_text]
How to extend the lifespan of your website
[/vc_column_text][pofo_lists pofo_list_style=”list-style-5″ pofo_list_preview_image=”list-style-5″ pofo_list_values=”%5B%7B%22pofo_list_value%22%3A%22%3Cstrong%3EUpdate%20Content%3A%3C%2Fstrong%3E%20New%20images%2C%20adjusting%2Fadding%20copy%20and%20even%20adding%20videos%20can%20help%20refresh%20your%20website.%20Adding%20a%20blog%20to%20your%20site%20can%20also%20help%20facilitate%20frequent%20content%20updates.%22%7D%2C%7B%22pofo_list_value%22%3A%22%3Cstrong%3ESEO%3A%3C%2Fstrong%3E%20Keywords%2C%20meta%20descriptions%2C%20image%20alt%20tags%20and%20more%20can%20affect%20how%20your%20website%20is%20pulled%20by%20search%20engines.%20Updated%20content%20paired%20with%20strategic%20keywords%20can%20breathe%20new%20life%20into%20your%20site%20and%20allow%20for%20more%20visitors.%22%7D%2C%7B%22pofo_list_value%22%3A%22%3Cstrong%3ECall-to-action%3A%3C%2Fstrong%3E%20If%20you%20don%E2%80%99t%20have%20one%2C%20you%20need%20one!%20A%20clear%20call%20to%20action%20is%20a%20great%20way%20to%20prompt%20an%20immediate%20response%20from%20visitors.%22%7D%2C%7B%22pofo_list_value%22%3A%22%3Cstrong%3EPersonalize%20Your%20Content%3A%3C%2Fstrong%3E%20Has%20your%20audience%20changed%20or%20evolved%20recently%3F%20Tailor%20the%20content%20on%20your%20site%20to%20answer%20your%20target%20audience%E2%80%99s%20most%20pressing%20questions%20about%20your%20products%20or%20services.%20%22%7D%5D” pofo_bulleting_color=”#008375″][vc_empty_space][vc_column_text]When is it time to update your website?
Below are a few tips to help you determine if you need a new website.[/vc_column_text][pofo_lists pofo_list_style=”list-style-5″ pofo_list_preview_image=”list-style-5″ pofo_list_values=”%5B%7B%22pofo_list_value%22%3A%22If%20your%20website%20does%20not%20reflect%20your%20brand.%20Are%20you%20using%20an%20outdated%20logo%20or%20color%20scheme%3F%20Are%20you%20using%20old%20marketing%20materials%20on%20your%20website%3F%20If%20the%20answer%20is%20yes%2C%20it%E2%80%99s%20time%20for%20an%20update.%22%7D%2C%7B%22pofo_list_value%22%3A%22If%20it%E2%80%99s%20not%20responsive%20across%20all%20devices.%20Websites%20can%20be%20accessed%20across%20multiple%20devices%20such%20as%20desktop%2C%20tablets%20and%20smartphones.%20More%20and%20more%20users%20use%20mobile%20devices%20for%20daily%20internet%20activity%2C%20so%20it%E2%80%99s%20crucial%20that%20your%20site%20is%20responsive%20and%20mobile-friendly%20for%20these%20users.%22%7D%2C%7B%22pofo_list_value%22%3A%22If%20you%20have%20new%20products%2C%20services%20and%20accomplishments%20to%20share%2C%20but%20they%E2%80%99re%20not%20listed%20on%20your%20site.%22%7D%2C%7B%22pofo_list_value%22%3A%22If%20your%20organic%20search%20traffic%20is%20down.%22%7D%5D” pofo_bulleting_color=”#008375″][vc_empty_space][vc_column_text]I’ll conclude by giving you my own personal guide for evaluating websites from a designer’s perspective. I’ll forewarn you, I like to look at many elements and take multiple things into consideration. What I find most important is the first impression. It’s the initial sign that determines what makes or breaks your site and if a user will engage.[/vc_column_text][pofo_lists pofo_list_style=”list-style-5″ pofo_list_preview_image=”list-style-5″ pofo_list_values=”%5B%7B%22pofo_list_value%22%3A%22%3Cstrong%3EImages.%3C%2Fstrong%3E%20Poor%20image%20quality%20really%20effects%20the%20look%20and%20feel%20of%20your%20site.%20If%20you%20have%20poor%20images%2C%20consider%20using%20stock%20images%20or%20even%20hiring%20a%20photographer%20or%20illustrator.%20This%20will%20help%20personalize%20your%20site%20and%20stand%20out%20from%20your%20competitors.%20%22%7D%2C%7B%22pofo_list_value%22%3A%22%3Cstrong%3ENavigation.%3C%2Fstrong%3E%20No%20one%20likes%20a%20cluttered%20navigation%20and%20nothing%20stops%20a%20user%20in%20their%20tracks%20or%20encourages%20them%20to%20leave%20your%20site%20faster.%20When%20a%20user%20either%20can%E2%80%99t%20find%20what%20they%20are%20looking%20for%20or%20it%E2%80%99s%20too%20much%20to%20digest%2C%20they%20leave.%20Consider%20simplifying%20and%20think%20of%20your%20audience%20when%20you%20view%20your%20website.%20Try%20viewing%20it%20from%20the%20perspective%20of%20someone%20who%20hasn%E2%80%99t%20landed%20on%20your%20website%20before.%20What%20is%20it%20they%20see%3F%20If%20you%20can%20look%20at%20your%20site%20from%20another%20perspective%20and%20determine%20what%20may%20be%20challenging%2C%20then%20you%20are%20taking%20steps%20to%20correct%20and%20get%20your%20website%20in%20shape.%22%7D%2C%7B%22pofo_list_value%22%3A%22%3Cstrong%3EBranding.%3C%2Fstrong%3E%20Using%20your%20color%20scheme%2C%20logo%20and%20messaging%20really%20helps%20tell%20your%20story%20and%20keeps%20it%20consistent%20across%20all%20your%20marketing%20materials.%20If%20someone%20picks%20up%20a%20trade%20show%20collateral%20piece%20and%20goes%20to%20your%20website%20is%20there%20any%20resemblance%20in%20your%20brand%3F%20Keeping%20these%20visuals%20the%20same%20really%20helps%20your%20audience%20stay%20on%20track.%20%20%22%7D%2C%7B%22pofo_list_value%22%3A%22%3Cstrong%3EBalance.%3C%2Fstrong%3E%20Too%20much%20design%20or%20content%20can%20be%20a%20headache.%20Incorporating%20balance%20helps%20your%20readers%20navigate%20through%20your%20site%20and%20it%20also%20looks%20visually%20appealing.%22%7D%5D” pofo_bulleting_color=”#008375″][vc_empty_space][vc_column_text]Whether you need small maintenance or a new website I hope you take the time to consider these things as you embark on your next project. Get in touch and let us help you design and build your next project. [/vc_column_text][pofo_button pofo_button_style=”style3″ pofo_button_preview_image=”style3″ pofo_button_type=”small” pofo_hidden_markup_1507543455_2_76=”” pofo_button_text=”url:https%3A%2F%2Fstaging.trindgroup.com%2Fget-in-touch%2F|title:Reach%20Out||” pofo_border_radius=”4px” css=”.vc_custom_1588685473734{margin-top: 25px !important;border-radius: 4px !important;}”][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row css=”.vc_custom_1586802481037{margin-bottom: -200px !important;padding-top: -300px !important;padding-bottom: -200px !important;}”][vc_column width=”1/12″][/vc_column][vc_column width=”5/6″][vc_row_inner css=”.vc_custom_1586798978278{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #ececec !important;border-left-style: solid !important;border-right-color: #ececec !important;border-right-style: solid !important;border-top-color: #ececec !important;border-top-style: solid !important;border-bottom-color: #ececec !important;border-bottom-style: solid !important;border-radius: 1px !important;}”][vc_column_inner width=”1/4″][vc_empty_space][vc_single_image image=”23015″ alignment=”center” style=”vc_box_circle_2″][/vc_column_inner][vc_column_inner width=”3/4″][vc_empty_space][vc_column_text]Wesley Coffman is a Graphic Designer who specializes in print and digital marketing assets. His expertise in Photoshop, Illustrator, and InDesign allows him to produce award-winning content that tells engaging stories. He is passionate about building and maintaining company websites and brand identities through consistent and cohesive design. His work is guided by a strong sense of discipline and the belief that graphic design can solve real world problems as a form of visual storytelling that communicates ideas and connects people through everyday materials and services. His work has been seen on local, regional, and national levels, while being recognized by the Public Relations Council of Alabama and the American Advertising Federation.
Wesley holds a B.A in Graphic Design with a minor in Art History from the University of Alabama at Birmingham.
WESLEY COFFMAN
Graphic Designer
TRINDGROUP[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/12″][/vc_column][/vc_row]
