Building Your Brand Presence Through Social Media

Every company is unique. Different missions, different products, different people. This makes building your brand presence all the more exciting.

Branding is creating a company’s identity. Analyzing the employees, the customers and the industry trends. It is then about building on that identity, making it evident in every company aspect, both internal and external.

Constant communication is paramount to building upon a brand. Without reminders of who you are, what you do, and why you do it, your customers will lose interest – fast.

Think about this: aside from the trust you have in the clothing products at your favorite store, what makes you keep going back? The look. Not the look of the clothes, but the look of the store. The website. The store employees. The reputation – the brand.

There are countless things to consider when building your brand, and the TRINDGROUP team is here to break down the importance of brand consistency in the digital realm.

Here are four things you can do to build upon your company’s online brand every day.

1. 1. Increase traffic with visual images.
      Drive up your page engagement with original content. Be consistent in your identity, never swaying from color, fonts and voice. Being aware of your company’s identity brings a trust factor to your viewers. When they know what to expect, and if your accounts are visually appealing, they will come back for more.
   2. Utilize color psychology.
      In visual graphics and on social media, people’s emotions are brought into play. With red bringing out a passionate emotion and blue bringing out an imaginative mindset, you can use any color to shift an emotion in your customers.
   3. Engage followers.
      The comments section on any social media platform can be a great place to be. The best way to target the reactions is with a carefully-crafted caption. The more people say in a comment, the better advantage you have. When your Instagram post gets more than three words in a comment, it flies to the top of another followers feed.
   4. View your social media account as a dinner party.
      Our friends at Hootsuite shared a great blog about social media engagement. If your business treats engagements as an opportunity to welcome new people into your space, you’ve built a connection. Encourage conversation among the account holder and the page visitors. They’ll come back, we promise.

You brand will continue to grow with original posts, consistent colors and a voice that makes it your own.  It is an ongoing process of customer perception that requires a daily effort.

Your brand is valuable. Make it yours. If you’re ready to take the next step into branding and need support, our team is here to help. Contact us today for a quote.